Choosing a CRM for Small Businesses
Choosing a CRM model for a small business can be a daunting task. There are dozens or even hundreds of considerations for many businesses, here are four items that should matter to every business.
Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
From the Pacific Crest On-Demand Conference
Last Thursday we had the pleasure of participating in the 3rd Annual Pacific Crest On-Demand Conference, the kickoff to Pacific Crest's Emerging Technology Summit. Salesforce.com CEO Marc Benioff invited us on stage during his keynote to...
Read more about From the Pacific Crest On-Demand Conference...Employee Performance Reviews - Tips, Templates and
Performance reviews just got easier! I have just released my Employee Performance Reviews - Tips, Templates and Tactics...
Read more about Employee Performance Reviews - Tips, Templates and Tactics...Cleaning Up Your Marketing Database
I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...
Read more about Cleaning Up Your Marketing Database ...Best Thing about the Salesforce-Google Toolkit
As you probably know, Salesforce announced the Google Data API Toolkit on Monday. The new Force.com Toolkit for Google Data APIs provides a free and open-source set of tools and services that developers can use to take advantage of Google Data APIs...
Read more about Best Thing about the Salesforce-Google Toolkit...Haiku Poet
My blogging life touched a new low today. Or high, depending on your taste in literature. I am honored to be a published poet - using both words 'published' and 'poet' loosely. Very loosely....
Read more about Haiku Poet...Crowdsourcing the Terror Response to Mumbai
The disheartening events in Mumbai have saddened me. Most people, whether they align with India on substantiative issues, would agree that terror is not an acceptable route to meeting one's objectives. While this mayhem went on and I tried to keep...
Read more about Crowdsourcing the Terror Response to Mumbai...